Who We Are
Thomas Bender has been a professional photographer for over 30 years. He disliked having to send his lenses in for repair when his zoom and focus collars loosened or tore. He tried electrical tape and rubber bands to improve his grip, but these solutions were unprofessional and ineffective. One day, he walked into a small garage design shop as a part of a photoshoot and saw a 3D printer creating rubber parts. He talked to RDM, the product development and design company that owned the printer, to see if they could create some prototypes for his idea. After 40 different designs, they landed on the final product. The first time Tom used the band.it at a baseball game, three photographers came up to him and asked him what it was and where they could buy it. Thus, Band.it was born.
In November 2016, Band.it’s month-long Kickstarter campaign was successfully funded, generating $10,000 in revenue. With the funds from pre-orders, Band.it moved into a production facility in Gainesville, Florida. In April, Kickstarter units were shipped out. Shortly afterward, Band.it entered into the University of Florida’s Big Idea Competition, where it competed against 175 other teams and came in first place, securing $25,000 in funding.
Band.it seeks to revolutionize the way photographers connect with their camera lenses. It does this through the band.it, an elastic, black grip that stretches over any camera lens to allow every photographer to Grip The Moment.